Creating, designing and redesigning brands requires more than just ‘good design’. An effective brand is achieved by finding the balance between strategy and aesthetics. Your brand is the first thing people see when they encounter your business so it is imperative to communicate the right message right away. After all, first impressions last.
If you are just starting out, one of the most important steps to take is to identify and understand your audience. It will help you connect with the audience’s emotional and psychological state and ultimately build empathy.
Defining 'The Why' of your brand is also a very important part of the process. This sets the foundations of a unique strategy that influences everything your brand does.